This reading below:
- Defines and discusses the four components (or four Ps) of marketing,
- place and
- Identifies the various institutions and entities that engage in marketing activities, and
- emphasizes the importance of marketing in society.
- Read Chapter 1 of Principles of Marketing 2.0 by Tanner and Raymond
- Undertake all the review questions in the chapter as self study.
- Share your thoughts about the importance of marketing by posting on WEnotes below.
- Look on the Course Feed page to read what others have posted.
For example, “I think marketing is important because …”
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