Researching customer needs and preferences 1. Overview 2. Video signpost: Marketing research 3. Marketing research 4. Information gathering 5. Research questions 6. Start – Researching needs challenge 7. Tasks – Researching needs challenge 8. Outputs – Researching needs challenge 9. Quiz Video signpost: Marketing research Marketing research Watch this video to gain an understanding of the value of marketing research in the marketing process. The presenter covers the following: Defining marketing research. Qualitative and quantitative data. Primary vs secondary sources. ← Previous Next →
Marketing research
Watch this video to gain an understanding of the value of marketing research in the marketing process. The presenter covers the following:
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