Learning outcome actions

  1. Publish a post on your blog sharing your rationale about researching customer needs and preferences for the Ultimate Standing Desk.
  2. Explain how you would research one (1) of the target markets (previously identified) for the product.
    Use the 4Ps of Marketing – Product, Price, Promotion and Place as a means to organizing a research focus.
  3. Your blog post must include:
    • An explanation of the market research focus and rationale for each element of the 4Ps of the Marketing Mix.
    • Identify whether you plan to use primary or secondary research for each element, as well as quantitative or qualitative research.
      • Product – 250-300 words
      • Price – 250-300 words
      • Promotion – 200-300 words
      • Place – 250-300 words
    • At least one link to an external website (for example, a resource you found useful or a link back to this e-Learning activity).
    • Add category or tag for your post using the course tag (PMKT102). (See how to add a tag in WordPress.)
  4. Register your blog post on the Learning challenge register so others can find your post.
  5. Provide substantive, relevant comments on two (2) of your course peers’ / colleagues’ blog posts. A substantive comment is at least four sentences that evidence your knowledge and experience in relation to another person’s post.