|“||Marketing research is the process of collecting, analyzing, and reporting marketing information that can be used to answer questions or solve problems so as to improve a company’s bottom line. Marketing research includes a wide range of activities. (By contrast, market research is a narrower activity. It is the process of researching a specific market to determine its size and trends.)||”|
- Read this chapter, about gathering and using information for marketing research and customer / market intelligence. The chapter specifically discusses marketing research and intelligence and the information systems that are used to manage the vast amount of data that results from these activities.
- Post a WEnote about why marketing research contributes to successful marketing efforts.
You must be logged in to post to WEnotes.
Note: Your comment will be displayed in the course feed.