Recommended Resources All the resources you need for this micro-course are listed in the learning pathways. A summary of the external readings is provided below. Learning pathway Required readings The nature of entrepreneurship “Introduction to Entrpreneurship”Principles of Entrepreneurship: “What is Entrepreneurship?”Getting Started as an Entrepreneur: “Entrepreneurship Is…”“Facilitating Creativity and Innovation”Here’s why the risk-reward model works so well4 examples of risks leading to rewardWikinomics: How mass collaboration changes everything pages 7-10 for Case StudyCrowdsourcing business ideas: How to do itTop 10 rules for crowdsourcing business ideas What makes a successful entrepreneur? Characteristics of a successful entrepreneur (extracted from Introduction to Entrepreneurship, Commonwealth of Learning, 2011)How Oyo’s Ritesh Agarwal transformed the business of budget accommodation10 Reasons Why Entrepreneurs FailWhy some Startups Succeed (and Most Fail)21 Entrepreneurs who failed big before becoming a successHow different cultures deal with failureEntrepreneurial potential self-assessmentQuiz: What’s Your Entrepreneurial I.Q.?Entrepreneur Assessment Survey Entrepreneurs as small-business owners Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important.Advantages and Disadvantages of Business OwnershipWhat is SWOT Analysis?How to build company strategy using SWOT AnalysisSWOT Analysis Examples Before starting your own business 20 questions to ask yourself when starting a small businessMarket Research vs. Marketing Research: What’s the difference?Competitive intelligenceGuide to market research and analysisSecuring and managing external relationships: Marketing exchanges and partnershipsStartup Due Diligence for Investors – Best Practices & ChecklistsGuide to market research and analysisA general introduction to the design of questionnaires for survey research Sections 1-5 pages 1-14 Survey Questions That Work ← Previous Next →
All the resources you need for this micro-course are listed in the learning pathways. A summary of the external readings is provided below.
Principles of Entrepreneurship: “What is Entrepreneurship?”
Getting Started as an Entrepreneur: “Entrepreneurship Is…”
“Facilitating Creativity and Innovation”
Here’s why the risk-reward model works so well
4 examples of risks leading to reward
Wikinomics: How mass collaboration changes everything pages 7-10 for Case Study
Crowdsourcing business ideas: How to do it
Top 10 rules for crowdsourcing business ideas
How Oyo’s Ritesh Agarwal transformed the business of budget accommodation
10 Reasons Why Entrepreneurs Fail
Why some Startups Succeed (and Most Fail)
21 Entrepreneurs who failed big before becoming a success
How different cultures deal with failure
Entrepreneurial potential self-assessment
Quiz: What’s Your Entrepreneurial I.Q.?
Entrepreneur Assessment Survey
Advantages and Disadvantages of Business Ownership
What is SWOT Analysis?
How to build company strategy using SWOT Analysis
SWOT Analysis Examples
Market Research vs. Marketing Research: What’s the difference?
Competitive intelligence
Guide to market research and analysis
Securing and managing external relationships: Marketing exchanges and partnerships
Startup Due Diligence for Investors – Best Practices & Checklists
Guide to market research and analysis
A general introduction to the design of questionnaires for survey research Sections 1-5 pages 1-14
Survey Questions That Work