All the resources you need for this micro-course are listed in the learning pathways. A summary of the external readings is provided below.

Learning pathway Required readings
The nature of entrepreneurship “Introduction to Entrpreneurship”
Principles of Entrepreneurship: “What is Entrepreneurship?”
Getting Started as an Entrepreneur: “Entrepreneurship Is…”
“Facilitating Creativity and Innovation”
Here’s why the risk-reward model works so well
4 examples of risks leading to reward
Wikinomics: How mass collaboration changes everything pages 7-10 for Case Study
Crowdsourcing business ideas: How to do it
Top 10 rules for crowdsourcing business ideas
What makes a successful entrepreneur? Characteristics of a successful entrepreneur (extracted from Introduction to Entrepreneurship, Commonwealth of Learning, 2011)
How Oyo’s Ritesh Agarwal transformed the business of budget accommodation
10 Reasons Why Entrepreneurs Fail
Why some Startups Succeed (and Most Fail)
21 Entrepreneurs who failed big before becoming a success
How different cultures deal with failure
Entrepreneurial potential self-assessment
Quiz: What’s Your Entrepreneurial I.Q.?
Entrepreneur Assessment Survey
Entrepreneurs as small-business owners Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important.
Advantages and Disadvantages of Business Ownership
What is SWOT Analysis?
How to build company strategy using SWOT Analysis
SWOT Analysis Examples
Before starting your own business 20 questions to ask yourself when starting a small business
Market Research vs. Marketing Research: What’s the difference?
Competitive intelligence
Guide to market research and analysis
Securing and managing external relationships: Marketing exchanges and partnerships
Startup Due Diligence for Investors – Best Practices & Checklists
Guide to market research and analysis
A general introduction to the design of questionnaires for survey research Sections 1-5 pages 1-14
Survey Questions That Work