Having something that customers want to buy is important to any company. Most companies are started by people who get an idea about how to make something better.

—Tanner and Raymond, Chapter 7

In this section we look at the first of the 4Ps – Products.


New and Existing Products

  1. Read Chapter 7: Developing and Managing Offerings in Principles of Marketing 2.0 by Tanner and Raymond
    • Pay special attention to the section 7.2 Managing New Products: The Product Life Cycle within the reading.
    • Watch the videos linked to in the chapter.
  2. Make a WEnote post below about why a new or existing product can contribute to marketing success. Look on the Course Feed page to see what others have posted.

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