Companies go through a strategic planning process in order to develop, price, promote, and sell their products and services.
The chapter below explains the value proposition and will help you to understand why a company may develop different value propositions for different target markets.
Strategic customer value
- Read this chapter about how an organization’s value proposition shapes its strategic planning
- Post a WEnote about why customers are strategically important to organizations. For example:
- Being strategic about customers means a company can …
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