PMKT102

  • Marketing research and customer insights
  • Startup
    • Start here
    • About
    • Site map
  • Course guide
    • Overview
    • Learning outcome and objectives
    • Syllabus
    • Activities and learning challenges
    • Resources
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Orientation
    • Assessing customer behaviour and motivation
    • Researching customer needs and preferences
    • Developing a value proposition for the product life cycle
  • Assessment
    • Assessment overview
    • Certification and qualification options
    • How to certify participation
    • About stackable micro-credentials
    • Certificate in business
    • PMKT102 EduBit assessment tasks
    • PMKT102 EduBit rubric

Site map

  • Marketing research and customer insights
  • Startup
    • Start here
    • About
    • Site map
  • Course guide
    • Overview
    • Learning outcome and objectives
    • Syllabus
    • Activities and learning challenges
    • Resources
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Orientation
      • Overview
      • OERu platform
      • OERu social network
      • OERu forums
      • Website annotations
      • OERu resource bank
      • Learning journal blog
      • Start – Declare yourself challenge
      • Tasks – Declare yourself challenge
      • Outputs – Declare yourself challenge
    • Assessing customer behaviour and motivation
      • Overview
      • Video signpost: Customer needs and motivation
      • Consumer behaviour
      • Customer psychology
      • Organizational buyer behaviour
      • Business-to-business versus business-to-consumer markets
      • Strategic customer value
      • Start – Customer behaviour challenge
      • Tasks – Customer behaviour challenge
      • Outputs – Customer behaviour challenge
      • Quiz
    • Researching customer needs and preferences
      • Overview
      • Video signpost: Marketing research
      • Marketing research
      • Information gathering
      • Research questions
      • Start – Researching needs challenge
      • Tasks – Researching needs challenge
      • Outputs – Researching needs challenge
      • Quiz
    • Developing a value proposition for the product life cycle
      • Overview
      • Video signpost: Creating a value proposition
      • Product life cycle
      • The offering
      • Supply chain
      • Start – Value proposition challenge
      • Tasks – Value proposition challenge
      • Outputs – Value proposition challenge
      • Quiz
  • Assessment
    • Assessment overview
    • Certification and qualification options
    • How to certify participation
    • About stackable micro-credentials
    • Certificate in business
    • PMKT102 EduBit assessment tasks
    • PMKT102 EduBit rubric

  • ← Previous
  • Next →


institution logo
Content is available under the
Creative Commons Attribution Share Alike License.
Privacy Policy | AuthorsCreative Commons Attribution Share-Alike License
We use cookies to improve your experience on OERu websites. By continuing to use this site, you are signalling that you accept our cookie use.

OkOur privacy policy