Presentation silhouette.jpg

The video signpost we have just watched reminds us to think about the goal of a presentation – what the presenter wants to achieve through giving the presentation.

However, there are also legitimate audience expectations, which a presenter has a responsibility to fulfil.[1]



Read Your responsibilities as a communicator.

This explains how a presenter, or anyone communicating in a business context, should be both prepared and ethical.
It also illustrates some practical applications of the principles that we learnt about in the Business Ethics Learning Pathway.

Discussion forum

  • Imagine you are an entrepreneur planning a presentation on your new business idea to potential investors. You will be keen to convince them that your startup is a good investment prospect.
  • Give an example of something that might be tempting to say in your presentation – but unethical. Explain why.

Post your thoughts in the Presentations discussion forum


  1. Saylor Academy: Business Communications for Success (open textbook)