The video signpost we have just watched reminds us to think about the goal of a presentation – what the presenter wants to achieve through giving the presentation.
However, there are also legitimate audience expectations, which a presenter has a responsibility to fulfil.
This explains how a presenter, or anyone communicating in a business context, should be both prepared and ethical.
It also illustrates some practical applications of the principles that we learnt about in the Business Ethics Learning Pathway.
- Imagine you are an entrepreneur planning a presentation on your new business idea to potential investors. You will be keen to convince them that your startup is a good investment prospect.
- Give an example of something that might be tempting to say in your presentation – but unethical. Explain why.
Post your thoughts in the Presentations discussion forum