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The questions which follow provide a basic knowledge test of selected concepts covered in this learning pathway: Introduction to media literacy.

The questions published at the end of each learning pathway are re-used for the knowledge test for learners interested in earning a digital badge or certificate of participation for the Critical Media Literacies and Associated Digital Skills (LiDA104) micro-course. Please consult the Certify participation page for more information.


True - false questions

Indicate whether the following statements are true or false:

  • Media Literacy is the ability to access media in different forms.
    • True
      • No. Look again at the definitions in the Introduction to Media Literacy learning pathway.
    • False
      • That’s right. Media literacy is more than the ability to access media – it also includes more active engagement with media, such as evaluating and creating.
  • The issues relating to media literacy are the same for everyone, regardless of age.
    • True
      • No. Revisit the activity on Media Literacy Perspectives to learn more.
    • False
      • You are right. There are some age-related issues, such as managing age-appropriate access to online content.
  • Communication is basically an exchange of information or meaning, but there are multiple different models of communication.
    • True
      • Yes, that’s true.
    • False
      • That’s not right. Think again.
  • Communication can help to set social standards by demonstrating what is acceptable or unacceptable in society.
    • True
      • Well done. That statement is true.
    • False
      • That’s not the right answer. Review the resource on Analysing Texts for more insights on the roles of communication.


Multiple choice questions

  • Which of the following terms is used to categorise one-to-many and many-to-many communication acts? (Select one.)
    • Intercultural communication
      • No– refer back to the reading ‘Analysing Texts: Media and Theory’ on the ‘Analysing texts’ page.
    • Organisational communication
      • No – refer back to the reading ‘Analysing Texts: Media and Theory’ on the ‘Analysing texts’ page.
    • Mass communication
      • Yes, that’s right.
    • Interpersonal communication
      • No – refer back to the reading ‘Analysing Texts: Media and Theory’ on the ‘Analysing texts’ page.
  • The Aspen Media Literacy Leadership Institute defined media literacy as “the ability to access, analyze, evaluate and create media in a variety of forms”. In which year was this definition first published? (Tick one.)
    • 1982
      • No – review the ‘Defining media literacy’ page and try again.
    • 1992
      • Yes, well done.
    • 2002
      • No – review the ‘Defining media literacy’ page and try again.
    • 2012
      • No – review the ‘Defining media literacy’ page and try again.
  • Which of the following concepts are included in the Center for Media Literacy’s expanded definition of Media Literacy for the 21st century? (Tick all that apply – there are two correct answers.)
    • Media Literacy is an essential skill to enable young people to engage as citizens of a democracy
      • No – the definition does not claim that media literacy is only relevant to a particular age group.
    • Media literacy builds an understanding of the role of media in society
      • That’s right.
    • Media literacy builds essential skills of inquiry and self-expression
      • That’s right.
    • Media literacy is primarily about evaluating news sources
      • No – the definition also includes creating and participating media, and it applies to all sorts of messages, not just news sources.
  • Indicate which one of the following statements about press releases is FALSE:
    • A press release is typically written by someone who works in Public Relations
      • No – this statement is true, not false. A Public Relations professional would usually be tasked with writing any press releases.
    • A press release should provide key information, enabling a journalist to use it to produce their own article or report
      • No – this statement is true, not false. A press release should include core information around the who, what, where, when, why, and how of any particular story.
    • A press release is similar to a product promotion or sales pitch
      • You’re right – this statement is false. A press release may be promoting something (such as an event, product, or service), but it will lose credibility if it reads like a marketing pitch.
    • A press release must include the date and writer’s location at the beginning of paragraph one.
      • No – this statement is true, not false. The date and location are both important parts of any press release, and add context to the contents of the release itself.