Publish a post on your blog sharing your rationale about segmenting the market, target audiences and communications and positioning for the Ultimate Standing Desk.
Your blog post must include:
A description of three (3) target markets, and explanation of the geographic, demographic, psychographic and other distinct characteristics of each target market.
Target Market 1 – 250-300 words
Target Market 2 – 250-300 words
Target Market 3 – 250-300 words
Be sure, for each target market to include details about:
Proposed key messages and explain why you believe these to be effective.
Proposed channels for communicating the key messages – and why you believe these to be effective.
A statement regarding how you will position the product within each target market, and communicate its key product attributes.
At least one link to a competitor’s external website – and an explanation as to why it is a competitor.
A statement for how your product differs from the competition. (You may wish to provide a link to an external website (i.e., a resource you found useful or a link back to this e-Learning activity)).
A category or tag for your post using the course tag (PMKT101). (See how to add a tag in WordPress.)
Provide substantive, relevant comments on two (2) of your course peers’ / colleagues’ blog posts. A substantive comment is at least four sentences that evidence your knowledge and experience in relation to another person’s post.
Learning outcome actions
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