On target
All the parties in an exchange usually have the ability to select their exchange partner(s). For the customer, whether consumer, industrial buyer, institution, or reseller, product choices are made daily. For a product provider, the person(s) or organization(s) selected as potential customers are referred to as the target market.

—John Burnett


Targeting the Market

  1. Read this extract from Saylor’s Principles of Marketing: Selecting target markets and target-market strategies
    • This resource discusses the process of identifying and reaching the target market.
  2. Post a WEnote to share your thoughts about the importance of targeting the market, and read the posts from others on the Course Feed page. For example:
    • It’s important to identify the target market because …
    • Targeting the market enables …

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