Suppose you have an idea for a great new offering you hope will become a hot seller. Before you quit your day job, you’ll need to ask yourself, “Does my idea satisfy consumers’ needs and add value to existing products?” “Who’s going to buy my product?” and “Will there be enough of these people to make it worth my while?”

—Saylor, Chapter 5


Segmenting and targeting your markets

  1. Read these extracts from our two textbooks:
  2. Post a WEnote to share your thoughts about the importance of Market Segmentation and targeting, and read the posts from others on the Course Feed page. For example:
    • Targeted marketing has the benefit of …
    • Segmenting the market enables …

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