Watch this video to gain an understanding of the importance of segmentation and targeting in the marketing process. The presenter covers:
- dividing the market into meaningful and measurable segments;
- the importance of analyzing different sets of customer needs;
- efficiency and effectiveness;
- selecting target markets;
- creating customer profiles.
Segmentation, targeting and positioning
Watch this video to gain an understanding of the importance of segmentation and targeting in the marketing process. The presenter covers:
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