Knowing your audience — things like their general age, gender, education level, religion, language and culture, and group membership — is the single most important aspect of developing [communication].
Although the reading is primarily about understanding your audience when you are making a public speech, many of the points it makes are relevant to any type of communication to a targeted group of people, such as a marketing campaign.
Make a blog post to share your thoughts about how you would go about researching your target audience, and read the posts from others on the Course Feed page.
Remember to tag your post with the course tag PMKT101
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