Target audience
Knowing your audience — things like their general age, gender, education level, religion, language and culture, and group membership — is the single most important aspect of developing [communication].



Target Audience

  1. Read this page on The Benefits of Understanding Your Audience by Saylor.
    • Although the reading is primarily about understanding your audience when you are making a public speech, many of the points it makes are relevant to any type of communication to a targeted group of people, such as a marketing campaign.
  2. Make a blog post to share your thoughts about how you would go about researching your target audience, and read the posts from others on the Course Feed page.
    • Remember to tag your post with the course tag PMKT101