Learning outcome actions

  1. Publish a post on your blog sharing your rationale about segmenting the market, target audiences and communications and positioning for the Ultimate Standing Desk.
  2. Your blog post must include:
    • A description of three (3) target markets, and explanation of the geographic, demographic, psychographic and other distinct characteristics of each target market.
      • Target Market 1 – 250-300 words
      • Target Market 2 – 250-300 words
      • Target Market 3 – 250-300 words
    • Be sure, for each target market to include details about:
      • Proposed key messages and explain why you believe these to be effective.
      • Proposed channels for communicating the key messages – and why you believe these to be effective.
      • A statement regarding how you will position the product within each target market, and communicate its key product attributes.
      • At least one link to a competitor’s external website – and an explanation as to why it is a competitor.
      • A statement for how your product differs from the competition. (You may wish to provide a link to an external website (i.e., a resource you found useful or a link back to this e-Learning activity)).
    • A category or tag for your post using the course tag (PMKT101). (See how to add a tag in WordPress.)
  3. Register your blog post on the Learning challenge register so others can find your post.
  4. Provide substantive, relevant comments on two (2) of your course peers’ / colleagues’ blog posts. A substantive comment is at least four sentences that evidence your knowledge and experience in relation to another person’s post.