PMKT101

  • Core foundations of successful marketing
  • Startup
    • Start here
    • About
    • Site map
  • Course guide
    • Overview
    • Learning outcome and objectives
    • Syllabus
    • Activities and learning challenges
    • Resources
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Orientation
    • Marketing products and services
    • Optimizing the marketing mix (the 4Ps)
    • Market segmentation, target markets and product positioning
  • Assessment
    • Assessment overview
    • Certification and qualification options
    • How to certify participation
    • About stackable micro-credentials
    • Certificate in business
    • PMKT101 EduBit assessment tasks
    • PMKT101 EduBit rubric

Site map

  • Core foundations of successful marketing
  • Startup
    • Start here
    • About
    • Site map
  • Course guide
    • Overview
    • Learning outcome and objectives
    • Syllabus
    • Activities and learning challenges
    • Resources
  • Interactions
    • Course announcements
    • Course feed
  • Learning pathways
    • Orientation
      • Overview
      • OERu platform
      • OERu social network
      • OERu forums
      • Website annotations
      • OERu resource bank
      • Learning journal blog
      • Start – Declare yourself challenge
      • Tasks – Declare yourself challenge
      • Outputs – Declare yourself challenge
    • Marketing products and services
      • Overview
      • What is marketing?
      • Video signpost: 4Ps of the marketing mix
      • Video signpost: How to get your ideas to spread
      • Start – Marketing products challenge
      • Tasks – Marketing products challenge
      • Outputs – Marketing products challenge
      • Quiz
    • Optimizing the marketing mix (the 4Ps)
      • Overview
      • Understanding the marketing mix
      • New and existing products
      • Video signpost: Importance of pricing
      • Price
      • Price the only revenue generator
      • Demand-based pricing
      • Place
      • Audio Signpost: Promotion
      • Start – Marketing mix challenge
      • Tasks – Marketing mix challenge
      • Outputs – Marketing mix challenge
      • Quiz
    • Market segmentation, target markets and product positioning
      • Overview
      • Video Signpost: Segmenting markets
      • Segmenting markets and targeting audiences
      • Targeting
      • Positioning
      • Understanding your audiences
      • Start – Segmenting markets challenge
      • Tasks – Segmenting markets challenge
      • Outputs – Segmenting markets challenge
      • Quiz
  • Assessment
    • Assessment overview
    • Certification and qualification options
    • How to certify participation
    • About stackable micro-credentials
    • Certificate in business
    • PMKT101 EduBit assessment tasks
    • PMKT101 EduBit rubric

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