Specific people or groups who have a stake in the outcome of the project are stakeholders. Normally, stakeholders are from within the company and may include internal clients, management, employees, administrators, etc. A project can also have external stakeholders, including suppliers, investors, community groups, and government organizations.
Sponsor (executive sponsor and project sponsor)
The sponsor is the person who has ultimate authority over the project. The executive sponsor provides project funding, resolves issues and scope changes, approves major deliverables, and provides high-level direction. He or she also champions the project within the organization. Depending on the project and the organizational level of the executive sponsor, he or she may delegate day-to-day tactical management to a project sponsor. If assigned, the project sponsor represents the executive sponsor on a day-to-day basis and makes most of the decisions requiring sponsor approval. If the decision is large enough, the project sponsor will take it to the executive sponsor.

Source CNX

case study

Peter's project to help school leavers find employment

As you watch this video, jot down who are the internal stakeholders and external stakeholders.

Here is more information on internal stakeholders and external stakeholders.


How else might you get engagement from stakeholders, other than the stakeholder meetings suggested in the video? Post your comment below and then look on the course feed page to see what others have posted.

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